Haig organizes these “failures” into ten types which include classic failures about the Biggest Branding Mistakes of All Time. Front Cover. Matt Haig. Brand Failures: The Truth About the Biggest Branding Mistakes of All Time [ Matt Haig] on *FREE* shipping on qualifying offers. This book is a. Brand Failures: The Truth About the Biggest Branding Mistakes of All Time [ Matt Haig] on *FREE* shipping on qualifying offers. What do.
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Agile Web Development by Byte9. What happened when Sony attached itself to the movie Godzilla which I loved of course? This new edition of Matt Haig’s best-selling book, provides the inside-story of major brand blunders that make for jaw-dropping reading. Oct 06, Robyn rated it really liked it Shelves: Matt Haig does a good job of briefly discussing the reason why a particular brand, particularly an old and venerated brand may fail. It’s not just smaller, lesser-known companies that have launched dud brands.
This book provided a fascinating history of US culture in a way that I could relate to since almost all of the products were brand names that I recognized. Acclaimed for his no-nonsense pragmatic style, Matt is a popular speaker and writes regularly for the national and business press.
Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace. As Chapter 10 will make clear, this theory breaks down, however, in technology markets. Mar 29, Nathan rated it it was ok Shelves: Jan 19, Phil Fox rated it liked it. As one of the very first writers on e-business, Matt has always been at the forefront of developing leading edge marketing solutions.
I will recommend it for educational purpose, though some of the brands name are from so long ago that I hardly know them, it would be better if there is another book on more-current failing brands. Return to Book Page.
A tour of this fascinating hall of failure will alert you hqig potential dangers and show you how to ensure a long, healthy life for your brand. The essential guide to e-business all Kogan Page. Brand Failures is a riveting look at how such disasters occur. Did the HotWheels PC falures Barbie PC fail because parents didn’t appreciate the overt gendered marketing or because parents in weren’t quite ready to invest heavily in personal computers for their children? Companies live or die on the strength of their brand, and failure can be fatal.
Brand Failures: The Truth about the Biggest Branding Mistakes of All Time by Matt Haig
An amazing compilation of different reasons, rather mistakes that lead to the failure of different Brands. Very interesting read, those failing examples always make me laugh. Open Preview See a Problem?
First, there was the taste issue. Why did Coca-Colas New Coke fail? This simply isn’t enough time and space to discuss all the factors that went into the failure of Enron, or Crystal Pepsi, or most of the other brands on display here. You might know that Cricket as a sport is very popular in India. Aug 02, Leader Summaries rated it it was amazing. For the first time we’re given the faiures story of major brand blunders that make for jaw-dropping reading.
Classic failures; Idea failures; Extension failures; PR failures; Culture failures; People failures; Rebranding failures; Internet and new technology failures; Tired brands. Companies live or die on the strength of their brand, and failure can be hagi.
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
I would definitely suggest this book for any graphic designers who want to learn from the mistakes of others. To get the free app, enter mobile phone number. Rebranding failures;Chapter – In some ways, “Brand Failures” is a failure because the quick overview approach leaves a lot of questions unanswered and aspects unexplored.
See all free Kindle reading apps. May 17, Ana Mardoll rated it liked it Shelves: Account Options Sign in. Kogan Page; 1 edition 3 April Language: Brand Failures takes a riveting look at how such disasters The other problem with this approach is that some of the “autopsy analysis” statements seem a little questionable. A very interesting book.
If there is a problem with this approach, it is that at pages, each brand failure story is spread distressingly thin – most of the vignettes have less than 2 pages devoted to them. This book showcases many such failures alongwith others which are more technical rather than funny. Audible Download Audio Books.
Quite fun, and the chapters are usefully divided into various types of failures. Why certain failed products result into the closure of magt that were once the pioneers?