Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing. His book Buyology: Truth and Lies About Why We Buy presents the findings from one of the largest scientific studies conducted on scanning the.

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Do companies copy from the world of religion and create rituals — like drinking a Corona with a lime — to capture our hard-earned dollars? It left this reader questioning whether Lindstrom mis-communicated his point or did not verify his research. It’s an interesting read, but definitely not as groundbreaking as it’s made to sound in the first few chapters.

But ultimately, unless you are in advertising, I’m not sure there’s much there.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

The 7 million dollar neuromarketing study that involved multiple experiments with thousands of subjects from all around the world, 10 professors and doctors, researchers and the Central Ethics Committee in the United Kingdom was conducted in London, at the Centre for NeuroImaging Sciences, with a 4 million dollars fMRI coordinated by Dr. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2, volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

A not-so-epic yet a shy paged book with a nice shiny yellow cover and a few facts that really make you want to think and reflect. With each new topic and chapter, the author blathers on about how you’re going to be totally amazed and shocked by what he has to tell you about the mysterious, murky happenings within the brain and how whg forces you to buy a new iPod or bag of Doritos.


I just skimmed most of it because it was SO bad. He hasn’t even read any of the books he cites, rather, he consults others’ reviews thereof. Just looking at those pillars should spark thousands of ideas for marketers and business owners. Lindstrom’s style is casual, which makes for an easy and fun read, though this lirs leaves some topics lacking adequate explaining.

Amanda December 6, at 1: Instead, this would be one of many, many examples where I had a conscious thought process that I can easily relate to you here: Lindstrom often bases his hypotheses around people’s lack of engagement with the external world, making blase assertions that he doesn’t know why he buys Diesel jeans or an iPod, doesn’t remember what he ate for breakfast, doesn’t remember where he was last week, etc.

Thus not only companies can benefit from reading this book. Orca – LibraryThing What did I think that teasing little prompt to wbout a review? Does sex actually sell? Do we want to purchase products to stand out or copy people? Every now and then, I try to find a marketing-advertising book which I can use in my profession.

If you value your purchasing sovereignty, read this book and borrow it from the library, so as to avoid ‘buying’ into Lindstrom’s h What did I think that teasing little prompt to write a review? Humans have a predisposition to stories, and to brands.

Buyology – Wikipedia

Seriously, I just wasted 4 odd hours of my time so you don’t have to. Lindstrom gets all excited about doing brain scans on consumers as they view advertisements and products. This may also be relevant given the unique shape and dimensions of a cigarette box, which is more or less common across most brands.

Sense of Belonging 2. Another point that seems worth addressing is the question of how test imagery benchmarked?

Buyology: Truth and Lies About Why We Buy (Book Review) – NeuroRelay

It’s a pity that the study itself was not published in a peer-reviewed journal; that would have made a more convincing–and probably more interesting–read. Want to Read Currently Reading Read.


Can other senses — smell, touch, and sound – be so powerful as to physically arouse us when we see a product? Listen buddy, this is the real world, not an advertiser’s fantasy: I recommend the book to people patient enough to sit through the stories of how busy Lindstrom is flying around the world to meet with big name client because at the core of the book lie several interesting nuggets that reveal how the connection between what we think and how we act is not as strong as we would assume.

Ultimately Lindstrom himself is to blame, because he actually sounded interesting on NPR. The book is not epic sized; just shy of pages and the references and bibliography pages are loaded.

While a few of his theories are interesting, his uncritical acceptance of his results leads his reader to question them. Lindstrom fails to point out that even if marketing agencies have access to our innermost motivations, humans are not automatons that have to respond directly to the reptilian portion of our brains. Aug 04, Judith rated it really liked it. Thanks for dropping by! Retrieved from ” https: Lindstrom explains the methods and mechanics used to judge our true buying tendencies.

It’s clear from the offset that he’s not a scientist or competent consumer of researcher by any stretch, yet he puts on a figurative lab coat and stomps around the territory making unsubstantiated and even nonsensical claims like “the statistical validity was as strong as could be.