Cityside Financial Services, a disguised consumer bank, serves both a largely were widely perceived as a successful model of the “business case for diversity. View Homework Help – CitySide Financial Services Case from MAN at University of Texas. Muffaddal Ali Mja 03/23/17 Case Study Cityside Financial. Case Study: CitySide Financial Services. Wajeeha ali h Ather. Background • Mid sized bank.

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The authors studied the careers of the roughly 2, alumni of African descent who have graduated from Harvard Business School since its founding, focusing on the 67 African-American women who have attained top positions in corporations or professional services firms. Aditya Birla Caee Services Group. Firstly, they constituted majority of the population of the neighborhood and due to mid-sized bank Cityside could not afford to miss the opportunity of serving to a potentially lucrative target market backed with strong financial conditions.

Managing Diversity at Cityside Financial Services by Khyati Mishra on Prezi

Finance General Management Marketing. Step 10 – Critically Examine Managing Diversity at Cityside Financial Services case study solution After refreshing your mind, read your case study solution critically.

Leadership in Crisis Management Homero Rodriguez: These women thrived, they found, because of three characteristics that are key to resilience: Step 8 -Implementation Framework The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Once refreshed go through the case solution again – improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations.

Cityside financial services have a history of serving the urban neighborhood which predominantly had white customers belonging to the local community.

Build a corporate level strategy – organizing your findings and recommendations in a way to answer stud larger strategic objective of the firm. The women were adept at reading interpersonal dynamics and managing their own reactions; crafting their identities; and transforming obstacles into opportunities.

Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Managing Diversity at Cityside Financial Services case study solution.

Managing Diversity at Cityside Financial Services Case Study Analysis & Solution

The target market switched to sub-urban localities this mid-sized bank seized opportunity to diversify in terms of targeting other target market including the pre existing white market.


You should try to understand not only the organization but also the industry which the business operates in. Once you have developed multipronged approach and work out various suggestions based on the strategic tools.

The case analysis reveals that post white neighborhood the influx of all blacks in retails deposit unit led to bring a classification based on gender which aggravated the stance of racial discrimination.

Time line also provides an insight into the progressive challenges the company is facing in the case dervices. The factors that play citysside role in formulation of strategy and in assessing the background of the diverse workforce are numerous, few of which have integral position in the given situation, which are the moral and ethical situation in country, the diversity policy encompassing both of the workforces, as well as the framework which employers utilize in categorizing and assessing their employees.

The bank presents challenges for the management in terms of maintaining the essence of diversity as there are stduy conflicting situations that give rise to hurdles in operations.

This is due to the fact that the customer segmentation needs a clarification and re-assessment which would enable the units to remain focus on their respective market segments.

Managing Diversity at Cityside Financial Services – Essay Example

Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study.

Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic. Among the leaders of Fortune companies, for example, just 32 are women, three are African-American, and not one is an African-American woman. SWOT analysis is a strategic tool to map out serfices strengths, weakness, opportunities and threats that a firm is facing.

The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions.

The problem for Ron Wilkins to rectify was to formalize a strategy that would dissolve the racial differences along with providing services to the customer base without disrupting the operations and management of the bank. The diversity calls for moral and ethical standards set across the organization in order to maintain a uniform position for all the employees KENSICKI, Once you finished the case study implementation framework.

The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don’t directly contradict the company’s overall strategy. It was important after the bank was purchased by racially diverse group to provide its services to racially different groups of customers as the predominant white market has been relocated and present challenge for bank management remain rooted to the locality whereas serving its customers.


This created a sense of community and satisfaction which led to the inclusion of African-American in retail deposits by majority as they handled the local neighborhood consumers whereas; the majority of white management was present in external deposits looking after white clientele present in different geographical locations with higher money deposits.

However due to low diffusion of the employees of different racial background in other unit; the situation led to cultivate a sense of stereotype. What does differ is the way they are treated on the job: Focus on the following.

These remain the true competitive advantage which cannot be replicated by any of other player in the market. The next step is organizing the solution based on the requirement of the case.

It also reviews research that points to remedies for these biases, illustrating that organizational practices can be sites for intervention and change. You can do business case study analysis by following Fern Fort University step by step instructions. My case study strategy involves – Marking out the protagonist and key players in the case study from the very start.

Managing Diversity at Cityside Financial Services by Ashley Lecheler on Prezi

This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Even before you start reading a business case study just make sure that you have brushed up the Harvard Business Review HBR fundamentals on the Organizational Development.

Due to the above cityyside reasons, the lack of collaboration is inevitable as both the units perceive a sense of competition, which denies the common ground of the services being presented to their customers. This sums up the actions taken by the Wilkins management in pursuit of maintaining a diverse workforce.

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