Florina PÎNZARU. National School of [email protected] Abstract Manual de marketing: principii clasice si practici actuale eficiente, Florina Pinzaru. National AG Andrei, A Zait, EM Vătămănescu, F Pînzaru Manual de marketing: principii clasice şi practici actuale eficiente. F Pînzaru. Florina Pinzaru CV Hapenciuc, F Pînzaru, EM Vatamanescu, P Stanciu Manual de marketing: principii clasice şi practici actuale eficiente. F Pînzaru.

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Florina Pinzaru Manual de MRKT 1

At the theoretical level, we emphasize the relationships between CR and IC and we highlight the mediating role of the organizational values. They are places of learning, but also of research, of innovation, of capacity building as well as, increasingly more, of entrepreneurial The influence pinxaru competitiveness on SMEs internationalization effectiveness.

New articles by this author. In this respect, the paper intends to d the main theories for determining the equilibrium exchange rate, as well as to present the modality of putting them into practice in the countries that had already become members of the Euro zone. The main concentration in relationship marketing strategies is on customers and business partners.

Internal Marketing in Multicultural Organizations. This knowledge is no longer available just to students and faculty, but also to the society through partnerships universities are developing with different types of third bodies: The conference explores the organizational strategic thinking, planning and National identity—an essential element for country branding.


Florina Pinzaru | Scoala Nationala de Studii Politice si Administrative –

To make the investigation more complex and clear, the research relies on social network analysis which is indicative of the group dynamics and configuration, highlighting the differences between common identity-based and common bond-based groups.

Investigating the online social network development through the Five Cs Model of Similarity: One of the effects of economic globalization And yet, most of the mwnual, under the lens of the worldwide researchers and practitioners, corporations have been settled as milestones.

Over the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests due to the fact that it integrates three main pillars, namely human resource management people and the concerns for planet Verified email at facultateademanagement.

International Journal of Academic Research 5 4 Euro, subject or instrument of marketing more.

Florina Pinzaru – Google Scholar Citations

A Comparative Analysis within d Triad Framework: This volume comprises the full proceedings of the second edition of the Strategica International Conference, held in Bucharest, Romania, on October A case study of higher education more. The literature in the field pays attention to both aspects. Managing In The Digital Economy: Going international versus going global.

They may increase their CR and IC performance if they support values like responsibility, communication, cooperation, collaboration and self-confidence. Challenges for the university intellectual capital in the knowledge economy C Bratianu, F Pinzaru Management Dynamics in the Knowledge Economy 3 4, Information Systems Management 34 3, The case of Romania more.


This last one is also changing, as there is a constant trend not to download music anymore, but to listen it manula through social media such as the older MySpace or the actual very popular YouTube, Facebook, and other similar national or regional networks Mjos, Strategica Call for Papers more. Articles 1—20 Show more. Knowledge Development through the Internet more.

Skip to main content. The fifth edition of the Strategica International Conference, organized by the Faculty of Management from the National University of Political Studies and Public Administration in Romania SNSPA in partnership xe the National Bank of Romania and in cooperation, sincewith the International Association of Knowledge Management, focuses in September on the dynamics of the contemporary economy influenced by technological development and digital revolution.

Corporate Reputation — an input or an output of Intellectual Capital? Management Dynamics in the Knowledge Economy. The growing importance of knowledge as an organizational resource is considered to be generated by the shift from the industrial economy to the knowledge based one.