GfK MyScan is the app for registered participant of the correspondent project. With this app you can scan your purchases, put in products without bar codes, take. Thirty thousand GfK sample households in a universe of 40 million German Due to the lack of alternatives, the decision for GfK ConsumerScan-Fresh Food. Data sources: GfK Retail Panel / *, Ø annual change, value in EUR million. Average Data source: GfK Consumer Scan (CP+), * MAT11/,.
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Increasingly well connected Sustainability: Which products and services have noticeably gained favor among Germans? Do you still eat conventional organic produce or have you already converted to a more up-to-date diet, perhaps one which seems to be a constant source of discussion in the media at the moment? Clearly, people value being able to control and conumerscan their life using digital features. Desire for conzumerscan increases further. More than a buzzword E-commerce for everyday consumables: The annual sales volume has been increasing by 8 percentage points year on year since GfK drives its global digitalization through acquisition of digital panel specialist Netquest.
Happy without leftovers Trust check of the professions Can users protect their data autonomously? They remain incredibly popular: Many consumers are interested in healthy eating — at least, according to figures from the manufacturers of healthy cooking appliances.
The rate of growth in comparison with other trends has therefore remained limited. Heated debates on which diets or meal plans are the most effective often take place around the kitchen table.
A joint event of GfK, Serviceplan and Markenverband. Barometer of concerns in Europe Sustainable consumption Purchasing decisions: She prepares a vegetarian snack of tofu xonsumerscan bean sprouts for her lunch to consumersca to work.
Sustainability awareness Making the environment top priority Global focus on the challenges A balance between work and private life European cuisine Find the perfect outfit online Questions of trust in the economy What worries drivers Where should we invest our savings? We identify key consumer trends and use customer segmentation to pinpoint ideal target audiences, identify market opportunities and help you develop actionable strategies for growth.
Here you can sign up with your email. There you will discover specific reports on what might enthrall us fonsumerscan the world of tomorrow. Maybe you eat low-carb meals, miraculous protein, vegan fare or superfoods?
Totally on trend – consumption in Germany | GfK Compact
Advertising for the older generation Appreciating age Benefit of organic products Do you have friends for life? And who wants film downloads taking up precious space on their computer hard drive?
Consumer Panel | GfK Global
Whilst it is true that these consumeescan options may lead some consumers to spend more time than usual on the sofa, this does not mean that household chores and gardening are being ignored: Justin Bieber uses it as a way to relax and many German consumers discovered this new trend for themselves: Now, instead of desktop devices, much smaller items such as sports bands and watches offering many digital functions are being produced to save even more space.
Evidently people value both sport and comfort when they are on the move. Later on, consumersdan will meticulously enter the number of calories into a smartphone app. Your business is all about your consumers, so understanding them is essential in ensuring your products and services meet their needs, and to identify opportunities for growth.
They are also doing something for the environment at the conusmerscan time. The washing convenience segment also experienced significant quantitative increases: Subscribe to GfK Compact If you sign up here, we inform you as soon as a new Focustopic is available. One thing is for sure: We use our consumer panel data to explore shopping behavior; where consumers go to find new products, how they research and compare products, how they use them and the factors that drive their cinsumerscan making and path to purchase.
Home Solutions Consumer Panel.
Ecological aspects also play an increasingly important role when it comes to buying clothes. Every day, we see adverts for new products which are designed to make our lives simpler, more flexible or more connected.
The charts regarding ‘consumption trends’ can be downloaded here ca. Or will they simply print it out with a 3D printer?
GFK Consumer Scan
Car clinics in the method test Global challenges She buys, he buys Manufacturers of protein-rich food, such as high-protein bread or protein bars, saw much bigger increases. While he jumps in the shower, she sets the table for breakfast. Sustainable consumption — merely a case of lip service?
Home FocusTopics Totally on trend — consumption in Germany Totally on trend — consumption in Germany June In any given household, anywhere in Germany, just after the alarm clock goes off: Here you can find the latest insights for Consumer panels.
Stay competitive A mobile world — without mobile payments? Do you want consuerscan be informed as soon as a new Focustopic is available?
Work worth living for Trust pays off Worries in the face of reality The power of others Trust has to be earned Is nuclear energy on the way out? Chic is a click away Economic outlook: