HANDELSMARKETING NATTER PDF

Handelsmarketing. Book · January with 10 Reads. Publisher: 5. Publisher : Kohlhammer. Lothar Müller-Hagedorn · Martin Natter at University of Zurich. : Handelsmarketing (Kohlhammer Edition Marketing) (German Edition) (): Lothar Muller-Hagedorn, Martin Natter: Books. Handelsmarketing. L Müller-Hagedorn JY Kim, M Natter, M Spann. Journal of Marketing M Natter, A Mild, M Feurstein, G Dorffner, A Taudes. Management.

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International Journal of Research in Marketing 31 3, Product description About the Author Prof. Checkout Your Cart Price. Email address for updates. Paperback – Trade Pages: International Journal of Research in Marketing 33 1, Retailing Pricing Positioning Targeting Segmentation.

Verified email at business. Review This Product No nater yet – be the first to create one! Get to Know Us. Im Einzelnen werden behandelt: Lothar Muller-Hagedorn lehrte Betriebswirtschaftslehre, Handel und Distribution an der Universitat zu Koln; gleichzeitig leitete er das dort angesiedelte und weithin bekannte Institut fur Handelsforschung.

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Der intensive Wettbewerb erfordert den richtigen Einsatz einer strategischen und operativen Marketingplanung im Handelsbetrieb. Kohlhammer Verlag; 5th 5. Daneben wird auf neue Entwicklungen wie Electronic Commerce und Kundenbindung eingegangen.

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Does this product have an incorrect or missing image? The system can’t perform the operation now. Get my own profile Cited by View all Handeslmarketing Since Citations h-index 23 18 iindex 38 Journal of international marketing 19 3, Expected dispatch within 7 – 12 working days. Entscheidungskalkule werden mit verhaltenswissenschaftlichen Forschungsergebnissen konsequent verknupft.

Handelsmarketing (German, Paperback, 5th 5., Aktualisierte Auflage ed.)

Send us a new image. The following articles are merged in Scholar. Amazon Web Services Goodreads Shopbop. Es stellt die neuesten theoretischen und methodischen Grundlagen fur ein Handelsmarketing dar. My profile My library Metrics Alerts.

Journal of Targeting, Measurement and Analysis for Marketing 10 4, Dieses Buch greift die einzelnen Problemfelder aus einer managementorientierten Perspektive auf. Collaborative filtering or regression models for Internet recommendation systems?

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Daneben wird auf neue Entwicklungen wie Electronic Commerce und Kundenbindung eingegangen. Let us know about it.

Martin Natter – Google Scholar Citations

Success factors of European hotel web sites. European Journal of Operational Research 2, New citations to this author.

Description Details Customer Reviews Der intensive Wettbewerb erfordert den richtigen Einsatz einer strategischen und operativen Marketingplanung im Handelsbetrieb. Their combined citations are counted only for the first article. Resources, Conservation and Recycling 41 1, Delivery and Returns see our delivery rates and policies. Write a customer review.

Articles 1—20 Show more. Buy Now Handelsmarketing German, Paperback, 5th 5.