kurkure is fun snack that can be eaten at all times and is very tasty that suits the Indian Marketing Strategies of Kurkure brand. New marketing plan for Kurkure Frito Lay India today unveiled a new campaign that makes family central to its marketing plan for its “Kurkure” snack range. The luck was in how Kurkure did stunningly well in the market. However, advertising was not the only strategy that the company relied on.

Author: Tojin Brasar
Country: Papua New Guinea
Language: English (Spanish)
Genre: Automotive
Published (Last): 11 May 2008
Pages: 494
PDF File Size: 4.21 Mb
ePub File Size: 9.72 Mb
ISBN: 695-2-36723-178-6
Downloads: 35155
Price: Free* [*Free Regsitration Required]
Uploader: Aragore

For example, it is common for consumers to keep namkeen in large packs and use small quantities when needed. Kurkure was made to cater to the large Indian market but it has become so popular that the product in now being extended to international markets around the subcontinent.

The need was to carve out a space as a competitor to stragegy and capture the market faster than potato chips. We will have more surprising and untried ingredients in our product this year.

Kurkure Marketing Mix (4Ps) Strategy | MBA

So there stratety an opportunity to create value for consumers in new ways. This ad was created to introduce the range of chilli flavor Kurkure in the market. The highlighting of the demand driver of crispness in its sound and layering the product uniqueness level through the spicily defiant ‘tedhapan’ remarkable evolution. That meant building trust and connection by informing them of the authentic ingredients that go into the product.


Kurkure PepsiCo snacks snack market. Overall, the company can maintain its leadership through innovative new products that maintain the taste and quality parameters.

This was one of the most popular ads done by the actress for Kurkure. The Indian market is changing. Kurkure now on will be less about flavours and more about ingredients.

While consumer trials kukure on, the sales team also launched an orange parade. The brand has also taken special care of the regional taste of different states of India like Punjab, Gujarat etc. The company called it the ‘bridge’ category and Kurkure, the ‘finger snack’.

The brand created a new space in the market and succeeded in winning the hearts of customers The company was relying on communication and also pushing the boundaries of marketing innovations. The pricing strategy adopted can also be termed as reasonable pricing because its products are available in packs of Rs.

In the yearPepsiCo launched this super tasty and crunchy snack called as Kurkure in the Indian market. An apt Kurkure Ambassador Juhi wears a defiant mask in a parentteacher meeting to ward off the critical comments of a hyper teacher and defends her ‘tedha’ child.

Maharaja of Munch

The endorsement by Juhi Chawla has really led to the popularity of the brand. The product strategt available in small, middle and bumper packs. When they’re passionate about something.

  6AV6545 0BC15 2AX0 PDF

Kurkure’s move to highlight its ingredients could be a departure from what other brands are doing and would refresh its brand recall in a category driven by impulse purchases.

Marketing Strategies of Waghbakri Tea. The original flavour of Kurkure Masala Munch is the standard snack which is loved by masses.

How PepsiCo’s Kurkure managed to grab and retain snack market share

The brand was also embroiled in a controversy in when allegations surfaced on social media that Kurure contained plastic. Hence this completes the marketing mix of Kurkure. One kurkurr the members of the founding team, Geetu Verma says, “The birth of Kurkure was part necessity, part serendipity.

The packaging too was perceived as high quality. It has invested heavily towards product innovation and thus has also invested well in promoting the products. Best Shoe Brands in India.

Kurkure is loved by almost all age groups and is promoted as a tea snack. As part of this, inthe company roped in actor Juhi Chawla as a celebrity brand ambassador.

PUMA launches new marketing strategy with nation