En la experiencia Starbucks/ The Starbucks Experience by Joseph A. Michelli, , available at Book Depository with free delivery. La experiencia Starbucks: 5 principios para convertir lo ordinario en extraordinario by Joseph A. Michelli, , available at Book. La experiencia Starbucks: 5 principios para convertir lo ordinario en extraordinario. Front Cover. Joseph A. Michelli. Grupo Editorial Norma, – Success in.

Author: Vulkree Gomi
Country: Czech Republic
Language: English (Spanish)
Genre: Finance
Published (Last): 12 November 2008
Pages: 106
PDF File Size: 9.30 Mb
ePub File Size: 11.19 Mb
ISBN: 407-5-12853-321-3
Downloads: 33727
Price: Free* [*Free Regsitration Required]
Uploader: Zolorisar

Quotes from En la experiencia This book is not yet featured on Listopia. May show signs of minor shelf wear and contain limited notes and highlighting. James Petzke rated it did not like it Aug 11, I will also have a new appreciation to Starbucks, especially their employees, and I don’t think I’ll walk into a store the same way.

Magento Store rated it did not like it Aug 22, View all 4 comments. Apr 05, Cindy Payler rated it really liked it. Our BookSleuth is specially designed for you. More information about this seller Contact josepy seller lla. If more businesses large and small operated with the integrity described in this book, the world would be a much better place. The guy obviously did a lot of starbuckss, and the passion for his subject shows through, but he wrote it like a textbook — a very boring textbook.

I have to admit, I’m quite the Starbucks addict, and if I hadn’t been, I probably would not have gravitated to this book in Borders in the first place.

That said, I I didn’t even realize I had this micchelli my bookshelves until I was clearing it out. There’s very little actual business talk, and most of the suggestions are banal or basic customer service that any person who’s worked in retail for a year would know.

This book, “The Starbucks Experience”, really dives into those imchelli principles and provides a number of examples of how the company and its employees meet those principles in day-to-day business, really complimenting “Onward”.


En la experiencia Starbucks/ The Starbucks Experience : Joseph A. Michelli :

Unfortunately, many companies focus too much on the basic ingredients and not enough on adding that extra something that differentiates them from their competition and builds brand loyalty.

The book talks about how Starbucks raises the bar for the other businesses in the area when it sets up shop in a new place. Quotes from The Starbucks Exp Some of my favorite quotes include: Their management and marketing strategy, their choice of cafe design, and even why they chose Medusa as their logo is it Medusa? I’m a big fan of Starbucks Green Tea Latte anyway.

La experiencia Starbucks : 5 principios para convertir lo ordinario en extraordinario

Don’t expect earthshattering revelations here, though. I really enjoyed the chapter on Starrbucks and Delight. But if you’re a manager looking for some motivation for you and your team, sure “Make it your own” makes sense.

Too much words with no content. Networks, Crowds, and Markets Jon Kleinberg. Patrick rated it did not like it Nov 04, Perhaps Starbucks—a successful business—can afford to absorb those costs, but there’s very little relevance in those stories for some lesser-known, non-restaurant businesses. El negocio de Starbucks es la gente.

Most of the people in my co-workers book group stalled out about 50 or pages experiencka the book.

And make me always want to go to Starbucks. The author appeared semi-unbiased when he talked of Starbucks’ success stories, and he did not hesitate to address some of the bad press the company has received over the years.

If you are a lover stwrbucks Starbuck’s coffee, you will love it even more after learning about what they stand for and how they go about making it happen.


Jennefer rated it did not like it Jul 30, That’s how the book reads to me.

I find myself looking for examples of the Starbuck’s principles every time I’m in Starbucks now The Curve Nicholas Lovell. No added value for me as a reader. I found no practical advice in the book. While customer service is vital to retail, most of the anecdotes either come across as serviceor some super-employee taking it on themselves to fulfill needs proactively far above their wages would suggest.

There was just so many layers unearthed about Starbucks’ practices, the genuine commitment of hardworking baristas, and it’s branding, at certain chapters it would experjencia me in an alarming way just how much the book fell into the same tone of the company’s commitment of it’s image.

Devon Fritz rated it did not like it Jul 14, Pradeep rated it did not like it Jul 06, No trivia or quizzes yet. But after awhile, it started to read more like a long promotional pamphlet touting Starbucks’ excellence. No del equipo de nuevos productos. I think “be welcoming, be genuine, be considerate, be knowledgeable, and be involved” page sums it up well.

En la experiencia Starbucks/ The Starbucks Experience

Recommended to Sally by: Just a moment while we sign you in to your Goodreads account. Starbucks management seeks ways to implement subjective well-being for customers and staff—which, nichelli turn, has a profound effect on loyalty, community, and profit. I think their popularity is only due to their international brand names and their location.